.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand has actually onboarded Indian cricketer KL Rahul as a brand name emissary and also an entrepreneur in the company, it showed to ETRetail.Without making known the particular portion of concern the cricketer has taken, the firm said it is actually a substantial and calculated investment.This partnership targets to take advantage of KL's immense appeal, especially with youth and also health and fitness aficionados, to extend Boldfit's reach into untapped markets and demographics throughout India.Sharing regarding the label's growth plannings, Pallav Bihani, creator and chief executive officer of the provider mentioned, "Our experts are actually going all-in on extending our activewear as well as shoes categories, which are set to redefine the physical fitness market. These segments are our future development motors." Presently, health and fitness and yoga accessories steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name obtained an earnings of Rs 73 crore. With critical campaigns and this alliance, the brand targets to reach a revenue of Rs 500 crore by FY26. Founded in 2018, it presently provides over 1 crore customers every year and strives to extend this grasp to 5 crore through this alliance. Likewise, it is improving its own source establishment infrastructure to make certain swift shipment and also regular item availability.Looking forward, the D2C startup counts on a spurt in on-line traffic, social media engagement, and higher sales all over our main classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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